I’m small in all sorts of ways - in stature as well as business! But over the years I’ve grown to appreciate and even love it. Often when you’re in business there’s a feeling of an unrelenting pressure from all sorts of places that growth is part of what you sign up to as soon as you have keys for a business door.
It takes a bit of bull-headed independence and spirit to make your own goals and image of how you want your business to look and feel. Being small doesn’t mean not being the best you can be, or ‘settling’ for something. Not for me anyway. I didn’t settle for a small space in a small town, I actively chose it. I chose to be a sole trader too.
At Masham Gallery it means I choose to have a conscious relationship with the artists we show, with the suppliers who work with us. It means that I choose not to manage a gallery from afar, that I’m hands-on in all aspects, not every day, but part of every week. Being small for me means that I can develop, as a business, and as a human, relationships with customers, sometimes their children and even grandchildren who have been visiting us for years.
Being small means we can have symbiotic relationships with other local business. And crucially when times are difficult I have far fewer hoops to jump through to change quickly accordingly.
All these things to me have been, and remain, more important than reaching a VAT threshold, or increasing profit year on year. I keep a close eye on all finances of course, being small doesn’t always leave a lot of wriggle room. Of course we all need money for our basic needs, and I’m certainly not denying the importance of it, but it’s not the main motivator. And somehow without money and growth as a primary motivation business is much more fulfilling, fun and creative.
So I really am happy being small, I really like it - in fact more than that I love it.